Because the story was archived under "zeitgeist"

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This from the Paragraph Farm's unofficial European Bureau Chief, as found in the English-language edition of a publication (Spiegel) that he can read in its original German:

Visitors to the Munich Oktoberfest this year drank their way into the history books by downing an unprecedented 7 million liters of beer, beating the previous high of 6.94 million reached in 2007, the organizers said. The impressive list of lost items includes a set of dentures and a live rabbit.